About Us
Devakrti — Four Paths. One Intention.
We're here because somewhere between the morning rush and the evening scroll, we forgot to pause.
Devakrti began with a simple observation: modern life pulls us in a thousand directions, and somehow, the things that used to ground us — rituals, traditions, moments of calm — started feeling distant. Optional. "For later."
We thought: what if they didn't have to be?
What We Do
We create spiritual essentials that fit into the life you're actually living.
Not the life where you have two hours for elaborate poojas. Not the perfectly curated Instagram version. The real one — where you're stuck in traffic, overwhelmed by deadlines, trying to find five minutes of peace before bed.
Our products are designed for that life.
Temple-inspired fragrances you can roll on during your commute. Pooja essentials that don't require a degree in rituals to use. Tools for reflection that take minutes, not hours.
Because connecting with your roots, your faith, yourself — it shouldn't feel like another thing on your to-do list.
Four Paths, One Intention
Our philosophy comes from something Lord Krishna taught in the Bhagavad Gita: there isn't just one way to connect with the divine. There are many paths, because people are different.
Different temperaments. Different stages of life. Different paths — but all leading to the same place: connection, peace, purpose.
That's what "Four Paths, One Intention" means.
Bhakti
Karma
Jnana
Raja
Our Promise
Every product we create is:
- Thoughtfully crafted — from temple-inspired fragrances to pooja essentials, we don't do shortcuts
- Modern but rooted — honors tradition while fitting seamlessly into contemporary life
- Accessible — no gatekeeping, no judgment, just tools that work for real people
We're trying to make it easier for you to feel connected — to something bigger, to your heritage, to the calm that's always been there, waiting for you to remember it.
Our Vision
A world where no one has to choose between being modern and being rooted.
We envision a future where connecting with Hinduism, with tradition, with your inner self isn't something you need "extra time" for — it's woven naturally into everyday life.
Where a college student in Mumbai and a professional in Boston can both light a diya without feeling like they're doing it "wrong." Where rituals aren't intimidating, and spirituality isn't gatekept.
We're building toward a generation that's proudly connected to their heritage — not out of obligation, but because it genuinely makes their life better, calmer, more intentional.
Where tradition feels like home, not homework.
That's the world we're creating, one small ritual at a time.
Why We Exist
Here's what we believe:
Hinduism isn't just about grand temples and elaborate ceremonies (though those are beautiful too). It's also about the small moments. The quiet ones. The in-between ones.
Lighting a diya before you start work. Taking three conscious breaths with a calming scent. Offering gratitude in your own way, in your own time.
We're not here to tell you how to be spiritual. We're here to make it easier for you to show up however feels right.
Whether you're deeply devoted or just beginning to explore. Whether you have a full pooja room or just a corner of your desk. Whether you're 25 or 65, in Chennai or California.
Join the Journey
Whether you're here for a temple fragrance that keeps you grounded in traffic, or a simple pooja essential that makes daily rituals feel doable again — welcome.
Explore our collections at devakrti.com
Devakrti is brought to you by Sasvata Ventures, and you can find our products at Paramporul Gallery.